How best to advertise a brand, products, services on the Internet and which advertisers deserve the trust of advertisers.
Demand and supply
It has long been not news that newspaper publications, especially newspaper advertisements, are losing their effectiveness. This may be due to the rapid growth of business migration from offline to online operation. Hence the increase in supply from advertising agencies.
But not every ad can be effective. Many factors are responsible for the effectiveness of advertising:
• Niche business
• Geography of business
• Seasonality of products and services
• Advertising platform
• Type of advertisement
• Competitive offers
• Competence of an advertising agency
Any professional advertising agent will tell you that you can sell anything to anyone, and that's true. There is a client for any product or service, the only question is how to reach these buyers?
This is where the experience and competence of an advertising agency is needed. Unfortunately, our Kazakhstan market is just beginning to gain experience in the advertising business and it is very difficult to find a good advertising agent, but they exist.
How and where to advertise your business?
I would like to point out that I am not a certified advertising specialist, but I have extensive experience working with many advertising agencies and types of advertising. To my regret, this experience was formed by trial, experimentation and many mistakes.
In the end, I came to the conclusion that there is no universal way of effective advertising and each advertising campaign requires an individual approach.
Nowadays, you can often see advertisements from agencies and independent advertisers that offer different types of advertising, for example: targeted advertising, contextual advertising, display advertising and other types of advertising on the Internet.
Most of them already immediately offer some kind of fixed price or "From some or more". Such advertisers are not trustworthy and it is unlikely that they will somehow help you deploy a quality advertising campaign.
As I said above, there is no universal method of effective advertising. It’s absurd that advertisers publish a fixed price offer.
I have unfortunately experienced this firsthand and most of my advertisements have not produced the expected results.
But how do you advertise your business to get the most bang for your buck? There is only one answer: to find a good specialist or agency who has a lot of experience and for whom the word “reputation” is not an empty phrase.
A professional agency will never announce the cost of advertising within one day and will offer you to draw up a preliminary contract so that they can start working on your project.
1. The first phase of the advertiser's work includes: marketing research of the market for your goods and services.
2. Second phase: choosing an internet site for placing your advertisement.
3. The third phase: scheduling the ad display for maximum efficiency.
4. Fourth phase: commercial proposal with the final cost of advertising services. It can be a fixed amount or a floating amount. Depending on the type of advertising.
Most people are alarmed by the fact that an advertising company wants to conclude a preliminary contract and requires an advance payment for research and drawing up an advertising plan. But don't worry, because you are already buying the service. In this case, the service of "drawing up a marketing plan".
If you are not satisfied with the price of the advertising company, you can pick up the marketing plan, since you have already paid for it and look for other agencies that will strictly follow the plan and deal with your advertising.
Finally, I want to say that advertising is not a deception if it is done by a professional. Be careful when choosing an agency: study them, look at the quality of the site (the site is the face of the company), type in their names in search engines and look for reviews of the company. See if the company is blacklisted by the tax authorities. After all, those who are late in tax payments can also delay your projects.
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