A website template is a ready-made website where you need to change the text, photos, logo, company name to your own. There are many paid and free templates on the Internet for various CMS, and the most popular are Joomla, Wordpress and for Opencart online stores.
Advantages and disadvantages of a template site
Now, most design studios develop their own templates and distribute them for free or for free. The goal is for clients to be able to visually choose a website for themselves from a list of ready-made solutions, and then it's up to the developers. The developers will adjust the design to the needs of the client, change the site logo and edit the texts of the site that the client will provide them.
The advantage of template sites is that you can quickly launch it, because the site is already completely ready. All the codes are written, all the blocks are aligned and various modules responsible for the site's functionality are installed, and it remains simple to wait for your client, and there may be dozens of clients for the same template, this is the main drawback of the template site.
If you bought a website on a ready-made template, then you should not be surprised if you see on the Internet, a website with an identical design as yours. Of course, the site will not be 100% identical with yours, since the photos of the site, the logo and the text of the site will be different for everyone, but the design and arrangement of the blocks may be the same, but the arrangement of the block elements can be changed at the request of the client, but if For that matter, you can take a ready-made template and change it beyond recognition, here you just need to turn on imagination, but often clients choose the site they like and leave everything as it is, that is, in its original form, changing only the materials of the site and the images of the template to their own.
What is the difference between a template site and a regular one
As I said above, template sites are ready-made solutions, and are no different from other sites, that is, they are developed, like all sites in the HTML programming language. The difference is that the templates are pre-designed so that customers can pre-select their site and quickly launch it. It happens that the client wants an original site, that is, he has an idea for the design of the site and he explains to the designer how he wants his site, and the designer prepares the site layout and gives it to the client for approval, and the client, in turn, makes decisions. Only after all the stages, from the design development to the client's approval, the designer hands over the layout to the layout designer to make a website based on the finished drawing, and this is called a “website with an individual design”, and it will certainly be unique on the Internet. All this takes time - for both the client and the developers, and therefore the prices for websites with an individual design are much higher than ready-made website templates. That's the whole difference between sites on a ready-made template and developed from scratch.
Which site sells better
There is an opinion that a site developed on a template will sell badly than a site that was developed with a unique design, and this opinion is erroneous. What influence the sale of goods and services on the site? There is a very long list of reasons you can write, but the main reasons are: keywords for which people search for a product or service on search engines, site content (interesting and unique text, photos, videos), site loading speed, site adaptability to screens of various devices website traffic, competition, and much more, but not website design. The design can be unique or template, but this cannot affect the sales of goods and services.