It usually starts with the website design. The designer makes the layout of the site. The programmer makes the layout of the site according to the finished layout. This is a normal practice, but before making a website, you need to prepare materials for the website, and it is very important to take into account the interests of your potential customers. You need to know how, what, and how often people are looking for certain goods and services. There are free and paid keyword search tools, and there are companies that tailor them for you. If, you yourself do not want to do this.
So where to start developing a website? or better to say site planning.
It is right to start by collecting the semantic core of the site. The semantic core is the keywords of each page of the site by which people will find you in search engines.
Most novice developers take keywords from the air, that is, they assume that people will search for this or that product by these or those words. Of course, this may work, but it is better to trust the tools that will tell you exactly how people search for the goods and services you sell, and show you the exact number of requests per month.
Both Google and Yandex have such tools. The latter has this tool for free. Therefore, I recommend using it. The tool is called Yandex Wordstat and there are many articles on the Internet about how to use this tool, so I will not write instructions, but will focus on the main thing - where to start creating a website?
First: collect the semantic core using the Yandex Wordstat tool (keywords by which you will be searched for).
Second: Create a Word file, and start writing texts on every page of your site. For example, you will have the following pages: Home, about the company, services, portfolio and contacts. Create a separate file for each page and start writing the text of the pages. There is also a very important point - the text should contain the keywords that you collected using the Yandex Wordstat tool. Although here, too, you need to be very careful.
For example, you have the keywords "Buy a washing machine". There is no need to write exactly the same as in queries. It is enough to write the words "washing machine" or in the plural "washing machines". Also, it is impossible to mention these words many times in the text, because Google and Yandex perceive such text as artificial, that is, specially tuned for robots, and you need to write for people. Try to write the text as you would offer your product or service to your client in person.
Third: Meta tags. In the previous paragraph, I said to create separate Word files for each page of the site, now in the same file you need to write the following lines - Meta Title (title of the page in the browser) meta Description tag (a short description of the page in the search results) meta tag Keywords (key words people are looking for) H1 tag (page title)
I will not go into details here either, because Before me, many have already written how to fill in and what meta tags are. You can easily find instructions and articles on this topic. Just enter “what are meta tags” and “how to write meta tags” in google search.
And so we come to the end. Let's say you have already collected the semantic core of your site. You wrote the text, wrote the meta tags for each of your pages. Now you can start creating your website.
Why did we start building a website by collecting keywords and writing text? Because, based on this data, you will have an accurate idea of what your site will be like. By collecting all this data, you build the structure of your site, and it will be easier for you to explain to the developer how you see your site and what it should become. Designers, developers having all this data will quickly make your site and you will save your time and money.
Why do you need all this, you ask? Collect the semantic core of the site, write texts, meta tags. Because all of this is important. If you want your site to be found by people in search engines. If you want your sales to increase, then all this must be done and must be done correctly, according to the rules.
If you do not have time for all this or you do not want to do it yourself, then you can contact us or any other company that is engaged in this, and they will do everything for you.