There are tons of free and paid ways to increase your website traffic. But not all methods are effective, and some are even harmful.
Social networks
Today we will briefly talk about how to effectively build up the link mass of a site in order to rise to the TOPs of search engines.
The first and perhaps the most effective way is social media. Create groups and company pages on the most popular social networks.
Of course, this method requires constant attention and time. If you do everything right, then your work will pay off.
1. Create a group, community, site page.
2. Make the page beautifully. Add high quality cover photos, high quality logo, write a short description of the group.
3. Make 5-6 interesting posts in the group. You can write about your promotions, company benefits, useful tips for your potential customers.
4. Add friends to the group. Add all your friends to the group and ask them to invite their friends to your group. Search for people (target audience) with similar interests, add them as friends and invite them to your group.
5. Post, update the group more often, add interesting posts. If you don't have the time to post frequently, then you can find posts that might interest your audience and share them in your group.
6. Contacts in the group. Don't forget to include all your contacts in the group. Add a link to your site.
Partnership
The second most effective way is partnership with other resources. Unlike cheating on social networks, this method will not take much of your time to create and maintain.
The method is to place a link to your site on other resources. These can be ads, posts or a page in the "our partners" section.
Using the Joomaby website as an example, I'll tell you how we do it.
Our company is engaged in the development of sites and their promotion. Accordingly, we post our posts on such resources as "Business Almaty", "StartUP", "IT-developments", because these resources have our potential clients.
On the resource "Business Almaty" we publish articles on how to develop (promote) your business on the Internet.
On the StartUP resource we publish posts on how to create a website for aspiring entrepreneurs for free.
On the resource "IT-development" we publish our developments and conduct polls among IT-specialists so that they appreciate our work. Of course, criticism is inevitable in such resources, but criticism makes us better.
This method can only be effective if you find such resources where you think your potential customers can be.
If your company is engaged in gasification of private houses, then you can place your services and publications on sites where they sell gas equipment, but do not provide gasification services.
If your content is interesting and helps your partners to increase sales, then they will be happy to cooperate with you.
Of course, in order to find such resources, and to align your interests, you need to have a good marketing vision and the art of negotiation.
In addition, it is important that the site on which you want to place your link has good traffic, otherwise it is a waste of time and possibly money if you agree to place it on a paid basis.
If you do not have time for all this, and the staff of the company does not have a good marketing specialist, then you can contact our studio.
We can advise you or provide external SEO optimization services for free and draw up a marketing plan.