In Kazakhstan, there is a significant decline in advertisers among small businesses, especially in contextual advertising. Apparently, this decline is associated with an increase in the dollar against the tenge, because the Google search service accepts payment for its services in dollars, more precisely, it is converted into dollars.
The Yandex search engine, on the contrary, accepts payments both in rubles and in tenge, but this search engine is not so popular in our country, since most people in Kazakhstan, as well as around the world, use the Google system to search for any information.
Against the background of the decline of one advertising tool, another method of advertising rises and this is targeted advertising.
What is targeted advertising?
Targeted advertising is social media advertising aimed at a specific, narrow audience. The advantage of such advertising is that the display of advertising can be configured so that it can be seen by exactly that contingent of consumers who may be interested in this or that offer. Settings by gender, by country and city, by interests, by marital status, by age, by job title and many other criteria. In short, this is targeted advertising, from the English word target. That literally translates "goal".
Which is better, google ads or targeted ads?
If we compare two different methods of advertising "contextual" and "targeted", then according to the positive feedback from advertisers, the first one significantly prevails. Contextual advertising is placed in search engines where people are looking for a specific product or type of service. People doing a search immediately see an advertisement for the information they were looking for. This is precisely why contextual advertising is the leader among other advertising tools, which is why it is more expensive than advertising on social networks.
Considering the popularity of social networks and the growth of new users, we can say that targeted advertising is now gaining momentum and is rapidly catching up with its main competitor - contextual advertising.
The main advantage of targeted advertising is the flexibility of its settings, but here you need to be very careful and know the consumer market well. Otherwise, advertising may not pay for itself. Most advertisers set up on their own and end up not getting the expected result, and this is not surprising.
Advertising is a very important part of any business. It is thanks to advertising that people learn about a particular commercial proposal and in no case should you skimp on the quality of advertising products. A well-run advertising campaign will definitely pay for itself and bring the expected growth in sales. Most of the world's largest companies often spend almost half of their income on advertising campaigns, and all because advertising is the engine of commerce. This is not a trivial quote, but a proven fact.
Targeted advertising is a very powerful tool, but only if it is in the right hands. If you want a positive result from your advertisements, and pin all your hopes on the growth of your company, specifically on advertising your goods and services, then entrust this work to professionals.