Are you investing in the development of your site, but it does not bring you the expected income?
Suppose that you constantly provide paid contextual advertising for your site and you have all the meta tags on all pages, but the pages still occupy poor positions in organic Google search.
It would seem that the pages of the site should rise due to the link mass from contextual advertising and from other types of advertising in order to suspend paid advertising and get customers from free organic search.
The reasons for a good page ranking are not only the link mass and well-formed keywords, but also the convenience of your site.
It doesn't matter how competently all the keywords of your site were composed. How long and how much money have you paid to increase traffic to your website if competitors' websites are more user-friendly than yours.
What is website usability?
Usability is the convenience of your site. Comfortable structure, where all the content of the site is easy to read, ease of use on all devices, including mobile devices.
Basic principles of site usability - site usability
The minimum number of actions on the site to achieve the goals.
Site users should find the information they need easily. Spending a minimum of your time on this.
Site materials should be targeted at the target audience.
If the site provides services for the installation of air conditioners, then the information on the site should be specifically about air conditioners, and not about carbon fiber propellers for aircraft.
Simplicity and minimalism
The site should be simple and contain only the information that customers need.
Tip: how to improve the usability of your site
Design a simple site structure
Make convenient and fast navigation
Add interaction tools to the site (site search, product filters, call to action buttons)
Develop a mobile version of the site
Use large and easy-to-read fonts
Place company contacts in a prominent place
Implement quick access to any information on the site with a minimum number of steps
Provide full information about the services and products of the company
Implement fast page loading through any device
If you don't have a website yet, you can contact us. We will advise you free of charge. We will tell you how best to build your site so that it is popular among users. Let's show examples of how a user-friendly website should look like.
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