Choosing a design is perhaps the most difficult stage in web development, and today there is a lot of controversy about how a site should look to earn visitor loyalty. It's not hard to see that most websites now look pretty much the same - all the same slideshows, icons, photos, homepage visitor reviews, menu style, and site footer. Is this good or bad and what influences website traffic?
So, what should modern Internet pages look like and will the site design affect its traffic?
Of course, the design of the site affects its traffic, but to form the right design, you first need to create a site structure.
What is site structure?
The structure of the site is a bunch of all documents belonging to the site as a whole, and their correct location not only creates convenience for site visitors, but also affects SEO optimization. Let's give an example: You decided to create your own website, and you have one question - where to start? The best place to start is by structuring your site's content.
Let's say that your company is engaged in the provision of security services, which means that the site should have a menu: "Services" and inside this page is a list of your services or under the menu: Video surveillance, alarm system, ACS systems. It is the same with other pages of your site. The “About Us” page - where there will be detailed information about your company and your employees, and the “Contacts” page - where all your contact information and location on the map will be placed.
If placed on the page "Services - Video Surveillance - About Company", then it will not be correct, both for visitors to the resource and for SEO, so it is very important to create the correct structure of the site.
After the structure of the site is ready, you can start developing the design, because you will already know exactly where which page should be located.
Web site design
At the stage of design development, you need to be extremely careful and take into account various factors, because it is the design of the site that influences whether the visitor will stay on your site longer or leave after a couple of seconds, but what should be the design so that the visitors of the resource can watch and read site content?
There is no definite answer to this question, but there are generally accepted rules that web designers follow. Fonts should not be too small and easy to read, but they should not be bulky either. Photos posted on the site should be on the subject of your activity, and each photo should be accompanied by a text description, the same applies to the slide show. Usually, the slideshow contains the information of the main product of a particular company in order to highlight it on the main page of the resource, and there must be a button to go to the product page.
This is just a small part of what needs to be done to make the site popular and attractive. The site design depends on the activities of the company and therefore is created individually for each client. Unless, of course, the client has chosen a ready-made template.
Ready-made templates also have their advantages, despite the fact that they will not be unique on the Internet, and you may someday see a site with exactly the same design as yours. The advantages of a ready-made template are that the client already clearly sees the structure of the site, where and what is located, and can prepare materials and photos for the site in advance, and the developers will quickly change everything for those materials that the client provided them. Therefore, a website on a ready-made template is made faster than one that was developed from scratch and with a unique design, but the price difference will be enormous.
Summing up, I can only say that it is better to entrust the site design to professionals, because they know their business, and will develop a design that will attract the attention of visitors. The title of this article says which site is trending today? My answer is that the trend is the site that sells well, and the site with more visitors sells well, and this depends not only on the design, but also on the quality of the site's content and SEO, so prepare materials that will attract the attention of people and win over, and a team of developers and optimizers will make you a website that will provide you with commercial success.