It is well known that business is rapidly moving to the Internet and in this regard, the need for website development is also growing. But having developed a site, most do not develop it.
They do not update the site, do not serve. As a result, these sites just die. People stop visiting it, even search robots, noticing that the site has not been updated for a long time, they begin to move them to the most insignificant positions in search results.
How to develop the site?
There are free and paid ways to develop your website. Paid - this is contextual advertising, targeted advertising, display advertising, buying links, etc. But there are also free methods of website development. Of course, these methods require a lot of time and labor input, but over time, all the work pays off.
Free way to promote your website
There are many ways, but the most important thing is the link mass, that is, a large number of visits. To achieve a visit to the site, you need to constantly add something new to the site: promotions, interesting articles, discounts.
The most accessible way is social media. There you can publish articles and insert links to your site so that people go to the site. And if there are transitions, then search robots will know that someone is interested in the site, which means that the site is in demand. And search engines will promote such a site up in the SERPs.
You cannot create a site and not invest in it. At least, you have to invest your own strength. Write articles, post on social networks and link them to your website. Only in this case there will be a chance to promote the site in the search engines, otherwise, the site will not have any visit, no audience, and over time it will become just a ghost.